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Jay-Z stunned us Sunday with a new album announcement via a Samsung commercial!

Hip hop mogul Jay-Z announced his new album debuting a religious title, “Magna Carta Holy Grail” and will drop in just two weeks on July 4th! This is Jay’s first solo album since 2009′s “The Blueprint 3″. Here we were waiting for a Beyoncé album release date and her husband Jay stepped up to the plate. Hov announced his 12th studio album drop date via a Samsung commercial which played at halftime during Sunday’s NBA Finals Game 5 of Miami Heat vs San Antonio Spurs. Based on Jay’s new athlete management company I guess we’re not surprised at this form of announcement.

A 3 minute “ad” see’s Jay-Z in the recording studio making the album, brainstorming with super producer Rick Rubin, and other big names like Timbaland, Swizz Beatz and Pharrell. It’s pretty cool to see the guys just chillin and coming up “fresh” beats together. My favorite quote is Jay explaining what the album is about, “…this duality of how do you navigate your way through this whole thing, through success and failures… and remain yourself”. So we’ll be seeing Jay-Z’s “self” on the new record, which will see an unconventional release in an effort to rewrite the rules of the web. He explains in the ad, “The Internet is like the wild west… we need to write the new rules.” So what are these new rules? Samsung has paid $5 million dollars for the rights to release Jay’s album three days early. Samsung has pre-purchased 1 million copies of the album and will give away to Samsung users via an app. Of course, all this to promote the new Samsung Galaxy smartphones and tablets of course.

But what a way to secure an album’s success, right?! Jay won’t be dropping a single prior to the album’s release, he said in the video he just wants to finish it and put it out. “Magna Carta Holy Grail” drops July 4th… but will you be getting your copy three days early thanks to Samsung?

Entertainment journalist specializing in popular music, YouTube, Internet trends and reality television.